How is Chinese outbound tourism progressing in Europe, and what are the key trends? INTERVIEW with ETC CEO Eduardo Santander...
Europe welcomed 671 million international tourist arrivals in 2017, an outstanding 8% growth compared to 2016 (+2%). Europe has consolidated, for the eight consecutive year, its position as the leading destination worldwide.
Europe continues to lure millions of international travellers confirming the tourism sector's resilience to geopolitical uncertainty and perceptions of safety and security.
The European Tourism Commission's Long-Haul Travel Barometer shows that the desire to visit Europe remains strong in most of the continent’s top long-haul markets.
The World Tourism Organization (UNWTO) and the European Travel Commission (ETC) have co-organised a working session with European countries to discuss crisis communications in tourism.