Innovation and digitalisation are on the top of the European tourism agenda.
The 44th meeting of the UNWTO Regional Commission for the Middle East focused on innovation and digital transformation.
Strong outbound tourism demand has been reported by UNWTO from both traditional and emerging markets in 2017.
The UNWTO has joined Tourism Ministers in calling upon G20 Leaders to prioritise tourism.
Women's empowerment in tourism is the central theme of the UNWTO ministerial meeting of the Americas.
African tourism administrations undersign the Declaration of Kinshasa on fostering tourism as a driver of biodiversity and environmental protection.
The UNWTO Secretary-General, Zurab Pololikashvili, has appointed the legendary soccer star Lionel Messi as Ambassador for Responsible Tourism.