The UNWTO Conference on City Breaks: Creating Innovative Tourism Experiences concluded this week in Valladolid, Spain, with a call for cities to become smart tourism destinations.
According to the World Tourism Organization's latest barometer, international tourist arrivals grew 6% in the first six months of 2018 after a record year of growth in 2017.
Innovation and digitalisation are on the top of the European tourism agenda.
The 44th meeting of the UNWTO Regional Commission for the Middle East focused on innovation and digital transformation.
Strong outbound tourism demand has been reported by UNWTO from both traditional and emerging markets in 2017.
The UNWTO has joined Tourism Ministers in calling upon G20 Leaders to prioritise tourism.
Women's empowerment in tourism is the central theme of the UNWTO ministerial meeting of the Americas.