MOBILE APPS: What works in terms of promotions, direct bookings and CRM
Category: IN THE FIELD WITH DAVID ESSERYK
HTNG APAC CONFERENCE JUST AROUND THE CORNER
HTNG has announced the agenda and highlight topics to be covered at the 2017 Asia-Pacific Conference on 25-27 July in Singapore. HTNG conferences offer programs to keep attendees up-to- date …
STREAMING CONTENT VERSUS DIRECT INTEGRATION
In this edition’s regular instalment from David Esseryk, the “in the field hotel tech expert” takes a closer look at the evolution of in-room entertainment taking into account the changing …
THE “INSIDE LINE” ON WHAT’S HOT IN HOSPITALITY TECHNOLOGIES
In The Field with David Esseryk - Part 16: How Technologies Fit Into The Hotel Environment
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IN THE FIELD WITH DAVID ESSERYK- Part 15 / Tips in developing marketing messages towards hoteliers
Over the recent few years, consumer behaviour has changed dramatically. Easily available information coupled with the continued economic turmoil has made today’s consumers extremely discerning in their choices around travel. …
IN THE FIELD WITH DAVID ESSERYK- Part 14 / Tips in Developing Marketing Messages Towards Hoteliers
David Esseryk, AccorHotel Group, looks at the topic of marketing messages to resonate with the hotels target audience. Developing marketing messages is one of the most important steps you take …
IN THE FIELD WITH DAVID ESSERYK- Part 13 / The Place of In-Room Technologies with Regard to BYOD & BYOC
David Esseryk, AccorHotel Group, outlines the key technology issues. The guests expect to be able to use their mobile devices at your hotel as they do at home. This is …
