The hospitality industry is well positioned to bene t from the IoT. That’s because the IoT is poised to improve the customer experience while also reducing costs. Connecting the world …
Category: IN THE FIELD WITH DAVID ESSERYK
HOW HOTELIERS CAN LEARN FROM THE TRAVEL SECTOR ABOUT DIGITAL TECHNOLOGY
THE DIGITAL HOTELIER-Dealing in a smarter way with savvy customers The profile of the travel customer is changing. Fifteen years ago, the luxury consumer was a middle- aged white male; …
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HOW NETWORKING TECHNOLOGIES FIT INTO THE HOTEL ENVIRONMENT
MOBILE APPS: What works in terms of promotions, direct bookings and CRM
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STREAMING CONTENT VERSUS DIRECT INTEGRATION
In this edition’s regular instalment from David Esseryk, the “in the field hotel tech expert” takes a closer look at the evolution of in-room entertainment taking into account the changing …
HOW TECHNOLOGIES FIT INTO THE HOTEL ENVIRONMENT
THE BENEFITS OF IOT (INTERNET OF THINGS) FOR THE HOSPITALITY INDUSTRY IMPROVING CUSTOMER SATISFACTION If we look at luxury cars today, many feature the ability to alter the environment based on who opens the …
IN THE FIELD WITH DAVID ESSERYK- Part 15 / Tips in developing marketing messages towards hoteliers
Over the recent few years, consumer behaviour has changed dramatically. Easily available information coupled with the continued economic turmoil has made today’s consumers extremely discerning in their choices around travel. …
IN THE FIELD WITH DAVID ESSERYK- Part 14 / Tips in Developing Marketing Messages Towards Hoteliers
David Esseryk, AccorHotel Group, looks at the topic of marketing messages to resonate with the hotels target audience. Developing marketing messages is one of the most important steps you take …
