IHG Hotels & Resorts have launched franchise sales in the United States for their newest brand – Vignette Collection – providing an opportunity for independent hotel owners in markets across the country.
IHG unveiled the Luxury & Lifestyle collection brand in August, along with the first properties to join the collection in Australia and Thailand.
Vignette Collection is the latest offering in IHG’s Luxury & Lifestyle portfolio in recent years, which now includes more than 400 hotels and 100,000 rooms – what the group says is the second largest portfolio in the industry globally.
Julienne Smith, Senior Vice President, Development, Americas commented: “Vignette Collection gives owners and guests an inspiring new choice and, while each hotel in the collection will maintain its unique story and guest experience, guests will also enjoy the assurance of a consistent and high-quality experience backed by IHG. There is outstanding potential in the Americas region for this brand, specifically in urban and resort locations, with Vignette Collection offering high value and flexibility for hotel owners.”
IHG is inviting interested hotel owners and operators in the U.S. to learn more about Vignette Collection by attending a complimentary virtual development symposium on Tuesday, December 7. Register for the event here. Those interested can explore more branding opportunities with IHG by visiting https://development.ihg.com/.