Kimpton Hotels & Restaurants arrive in Australia in 2021, with IHG Hotels & Resorts and Pro-invest Group planning to convert and reposition Sydney’s Primus Hotel as Kimpton Sydney.
As a heritage-listed 1930s Art Deco revival of inter-war period architecture, and a history as the former Sydney Water Board Building, the Primus Sydney property almost sings with personality. Its bold design, iconic red columns and boutique luxury personality will make it the “brand-defining” flagship product for the region.
Kimpton Sydney will open this October with 172 unique design led rooms and suites, a rooftop swimming pool, conference and event spaces that are bathed in natural daylight, as well as a range of innovative culinary experiences that are built on Kimpton’s legacy of locally loved restaurants – including a lobby bar, rooftop restaurant and a café.
Leanne Harwood, IHG’s Managing Director – Australasia, Japan & Pacific, said: “I can’t tell you how excited we are to finally bring the Kimpton Hotels & Restaurants brand to Australia. We are very mindful of how special the Kimpton brand is, and that’s why it’s been so important to us that we only bring it to market with the right owner and when we have the perfect property to bring it to life. The Primus Sydney property oozes Kimpton character, as soon as we saw it, we knew it had to wear the Kimpton badge, and we are so glad Pro-invest agrees and has put its full weight behind the brand.”
“We are so proud to have such a great long-term partnership with Pro-invest that already includes 13 open or pipeline hotels across three IHG brands, and we look forward to continuing that growth together.”
Jan Smits, Co-CEO at Pro-invest, “Such a uniquely beautiful and historic hotel called for a brand that would bring the guest experience to life, and as each Kimpton hotel is a hotel-of-one, individually designed to blend the surrounding environment with local culture, offering guests an authentic and playful experience, we knew it was the right choice.”
The property sits apart from the stereotypical CBD luxury hotel mould, and the trendy midtown precinct location of the Sydney hotel is the perfect fit for Kimpton’s guest profile – with the State Theatre and Capitol Theatre both a stone’s throw away, along with the heritage-listed QVB retail precinct, performing arts centres and International Convention Centre.