ACCOR LAUNCHES “TRIBE” BRAND IN PARIS

Accor has launched its first Tribe 4-star “trendy” hotel in Europe, choosing the vibrant Batignolles neighbourhood in Paris as its first location.

Created in Australia, based on Mark and Melissa Peters’ vision, Tribe is flexible and distinctive, enabling guests to live, work and play within contemporary interiors, and all with that home from home feeling, “only better”, says Accor.

With a unique and innovative design, a strong identity, open common areas, new technology and user-friendly services, this is hospitality reinvented for a complete lifestyle experience. A large-scale refurbishment, which began in December 2019 and was completed in September 2020, addresses the new expectations of guests hungry for both innovation and socialising opportunities.

Multi-purpose spaces designed to allow guests to meet, have fun or simply take a breather. That is the promise of TRIBE, a unique urban space with a vibrant style and a focus on detail and comfort coupled with a distinctive and sophisticated design.
The flexible layout means the space can be optimised for business meetings or get togethers among friends.

“Tribe is a collective that believes hospitality can constantly evolve to be more stylish and sophisticated while simultaneously remaining authentic and affordable. Tribe Paris Batignolles has been designed with this philosophy in mind and no detail has been left to chance. This new living space will be rooted in the hugely creative community of this world-renowned neighbourhood,” said Antoine Dubois, SVP Global Marketing Strategy at Accor.

The hotel boasts 79 guestrooms, including singles, doubles and twins, as well as communicating rooms that are perfect for families.