ROSEWOOD OPENS NEW EUROPE HQ IN AMSTERDAM

In recognition of its expanding presence in Europe and the Middle East, the Rosewood Group has announced it is forming a regional headquarters for EMEA in Amsterdam, Netherlands.

Rosewood Hotel Group and its various brands – Rosewood Hotels & Resorts, New World Hotels & Resorts, and KHOS – continues on a steady path of growth with new signings and openings continuing.

Rosewood Hotel Group signed 10 new hotel transactions in 2019, including breakthrough deals in high-profile destinations globally. The Group’s pipeline is at its strongest in history, with 32 projects under development, including 21 for Rosewood Hotels & Resorts, five for KHOS and six for New World Hotels & Resorts.

“In addition to growing our hotel pipeline, we have intensified our focus on luxury branded residential development, both as part of a hotel project, or in some cases, on a stand-alone basis,” says CEO Sonia Cheng.

In Europe, the Rosewood brand has been introduced in prime locations in key gateways and is now targeting leisure destinations.  Italy, Spain and the Netherlands have continued as a focus for future expansion, while openings in Vienna, Munich, Venice and a second London property have already been announced.

The growth impetus in Europe has extended into the Middle East, where a regional flagship Rosewood Doha hotel and branded residences property was signed in 2019.  The long-standing affinity for luxury hospitality renders the Middle East strategic to the group’s future expansion, building upon the current presence in Jeddah and Abu Dhabi.  In the Middle East, the growth focus is on Saudi Arabia.

Throughout Asia, seven Rosewood Hotels & Resorts properties have opened in the past 24 months, including the brand’s new global flagship hotel and residences in Hong Kong and the highest hotel in the world in Guangzhou. The brand debuted in Southeast Asia with the opening of architecturally dynamic hotels in Bangkok and Phnom Penh, a heritage landmark hotel in Yangon, and an intimate forest retreat in Luang Prabang. Also, at Rosewood Phuket, opened in 2017, Rosewood launched Asaya, the brand’s integrative wellness concept. Today, the Group operates a total of 19 hotels in Asia, including the New World Hotels & Resorts portfolio with its prominent locations in gateway cities in Greater China, the Philippines and Malaysia.

Further expansion of the Rosewood Hotels & Resorts collection is underway with future openings planned for Greater China in Chengdu (2023), Shenzhen (2023), Taipei (2024), Ningbo (2024); and for Southeast Asia in Hoi An, Vietnam (2023) and Hermana Mayor, Philippines (2024). The coming months will see the launch of the Group’s first incubator hotels in China for the innovative KHOS brand and the New World Hotels & Resorts is also expanding into India, with a planned opening in Jaipur (2023) and soon announcing a second opening in the Rajasthan region. Further growth is mooted to be announced for Shanghai, North Asia and the Pacific in the coming months.


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