Malaysia is at the World Travel Market in London this year with a strong message to promote Visit Malaysia 2020.

The Chairman of Tourism Malaysia, Datuk Ahmad Shah Hussein Tambakau, at a Tuesday afternoon press conference said, “This year’s participation in WTM is significant as we promote the Visit Malaysia 2020 campaign with targets of 30 million tourists and RM100 billion in terms of tourist receipts. This campaign focuses on ecotourism, as and culture, befitting with the National Ecotourism Plan 2016-2025 and the National Culture Policy.”

More than 100 events have been lined up for next year’s celebrations to showcase Malaysia’s diverse culture and traditions. These include the Malaysia Open House (Chinese New Year, Aidilfitri, Deepavali and Christmas), Thaipusam, Tadau Kaamatan and Gawai Festival (Harvest Festival), George Town Festival, Rainforest World Music Festival, Regatta Lea and Selangor International Indigenous Arts Festival, to name a few.

One of the key events lined up is, said the Tourism Chairman, the Asia Golf Tourism Conference (AGTC) on 30 March to 2 April 2020, organised by International Association of Golf Tour Operators (IAGTO). Malaysia has been positioned as an exciting and affordable year-round golf destination, and this conference is expected to raise Malaysia’s profile further.

Malaysia is also hosting two other high-profile business events in 2020 namely PATA Adventure Travel Conference and Mart and the Asia Pacific Economic Cooperation (APEC) Leaders’ Summit. Both these events are expected to shine the limelight on Malaysia.

In terms of attractions and offerings, Malaysia’s 13 states offer varied experiences. Melaka’s historic sites, Penang’s gastronomic offerings, Pahang’s thick rainforests, Sabah’s natural landscapes, and Sarawak’s exotic cultures — these are some of the exciting possibilities awaiting tourists to Malaysia next year.

In addition, numerous new hotels will be open to accommodate tourists. Among the new hotel openings are Anantara, One&Only Resort and Hard Rock Hotel in Desaru Coast in Johor; Sheraton Imperial; Conrad Kuala Lumpur; and Pavilion Hotel managed by Banyan Tree. Three AC Hotels under the Marriott brand are also expected to open soon.

Sophie Radcliffe

The adventurer and endurance athlete, Sophie Radcliffe shared her life affirming travel experiences in Borneo at WTM 2019

As part of the promotions in London, Tourism Malaysia has launched the Visit Malaysia 2020 Bus and Taxi Wrap campaign to provide the visibility needed to push Malaysian holidays and destinations in this market. Strengthening the Visit Malaysia 2020 campaign is the concurrent campaign for Malaysia Year of Healthcare Travel, also happening in 2020. Malaysia has received strong interest as a health and wellness destination recently, welcoming 1.2 million healthcare travellers in 2018 alone.

“The Malaysia Year of Healthcare Travel campaign will showcase Malaysia as a world-class destination for healthcare and wellness for all, through excellent health services and unique tourism experiences.

The Malaysian delegation to WTM Press Conference

The Malaysian press conference delegation – WTM 2019


Overall, tourism is performing well in 2019, the number of tourist arrivals to Malaysia has increased by 4.9% to 13.35 million in the first six months of this year, from 12.73 million in 2018.

The UK has been a traditional source market for us, with last year’s arrivals reaching more than 360,000 tourists. Up until July this year, UK arrivals were recorded at 215,731, a slight increase compared to the same period last year. The UK continues to perform as a key market, and ranks the second highest for tourist expenditure per capita, after Saudi Arabia.


Malaysia Airlines has launched the Fly Malaysia campaign at World Travel Market, celebrating the country’s proud history and reaffirming the airline’s status as a national icon.

The campaign will run until the end of December 2020, funding a range of activities to promote Malaysia in key overseas markets and boost domestic and international arrivals.

It will heavily support Tourism Malaysia’s Visit Malaysia 2020 initiative, which is uniting industry players behind a shared goal of welcoming 30 million tourists to Malaysia in the year 2020 to enjoy the country’s warm hospitality and cultural attractions.

Among others, the campaign will be promoted with a range of “Home of Hospitality” videos which will see well-known social media influencers discuss what they love most about Malaysia. These will run concurrently to numerous social media initiatives, pushing the Fly Malaysia message out to a wider audience. In addition, there will be extensive campaigns promoting the Malaysian experience in target markets around the world through travel partner cooperation, consumer activations, more press visits and the launch of MH Holidays.

Photo: Datuk Ahmad Shah Hussein Tambakau, Chairman of Tourism Malaysia