ORLANDO BUILDS ON REPUTATION AS LEADING MICE DESTINATION

Investment in convention centre, airport and hotels keeps Florida city ahead of competition

Mention Orlando to most people and they’ll think of Mickey Mouse. But there are plenty of other MICE (Meetings, Incentive, Conference and Exhibitions) that have made the Florida city their home.

In fact, Orlando has been ranked as the number one meeting destination in the world by Cvent for three years in a row. And now it is about to get even better thanks to innovations at the Orange County Convention Centre, Orlando International Airport and the city’s convention hotels.

“As we continue to expand and upgrade, there will be even more options for groups of every size, and vastly improved connectivity to and around our convention venues,” says George Aguel, president and CEO of Visit Orlando. “Orlando is known as one of the most affordable destinations in the country, but now groups will get an even bigger bang for their buck.”

ORLANDO IS KNOWN AS ONE OF THE MOST AFFORDABLE DESTINATIONS IN THE COUNTRY, BUT NOW GROUPS WILL GET AN EVEN BIGGER BANG FOR THEIR BUCK.

Looking in more detail, The Orange County Convention Centre is in the midst of a US$605m campus improvement plan that includes new meeting and exhibit spaces, increasing the centre’s seven million square feet of function space. The centre already brings more than 200 conventions and events to Orlando, hosting 1.4 million attendees each year. “The centre will be able to host bigger meetings with more contiguous space,” explains Aguel. “And groups will have more exibility in selecting dates, as they won’t have to compete for space with sports teams and concerts.”

Meanwhile, Orlando’s hotel inventory is growing every year, with more than 123,000 room – 7,300 of which are within a one-mile radius of the convention centre. By the end of 2019, that will reach 128,600. Some of the biggest projects underway for 2019 include the new Margaritaville Resort Orlando and expansion at The Hyatt Regency Grand Cypress, which has broken ground on 25,000 square feet of ballroom space.

Meanwhile, Orlando International Airport already welcomes more than 150 daily nonstop flights from cities around the world, and a new South terminal to be completed in 2021 will add 19 more gates. Once passengers land, they have access to ride share services at designated pick-up and drop-off areas, providing additional convenience and value.

Along with this superior and growing infrastructure, meeting planners who hold events in Orlando have the backing of the dedicated destination services team of Visit Orlando.


Photo: Orange County Convention Centre, Orlando, Florida, USA