Luxury travellers in 2020 will be more than ever seizing the day and prioritising trips, powered by the belief that customised experiences are the best investment of their money and time, according to the latest Virtuoso Luxe Report. “Carpe diem” travel is fuelling the desire to savour as many new destinations and exciting experiences as possible in more authentic ways.

While travellers still want to journey in comfort, the new definition of luxury is personalised adventures shared with family and friends. The Luxe Report unearthed six trends highlighting how upscale globetrotters continue to assert their influence in the travel- sphere for 2020.

  • Untouristed and Unexpected: With some favourite destinations seeing an untenable rise in demand, the well-travelled luxury set is seeking remote, unspoiled destinations to avoid crowds at over-touristed locales.
  • Country Coupling: Trips that mix locales are trending, especially ones with surprising combinations.
  • Tasty Travels: Culinary travel has transcended “trend” to become its own niche, with amazing food and drink now considered essential to any trip.
  • Group Getaways: Gen X-ers, Boomers and even Matures are traveling to bond with friends and others who share their passions or are at the same life stage.
  • EQ Encounters: Today’s traveller is seeking more profound experiences leading to increased emotional intelligence. Pushing beyond their comfort zone combined with genuine interaction among locals provides travellers with a deeper appreciation for the people and cultures they encounter.
  • Enjoying the Journey: Embracing the philosophy that the journey is half the fun, upscale voyagers are using exclusive services including meet-and-greets planeside to avoid the stress of changing terminals, locating gates or waiting in customs lines. In this chapter, we also bring you news of some of the other key trends in the sector.