2020 TREND: HOTELS TO FOCUS ON DRIVING DIRECT BOOKINGS

According to David Esseryk – our “tech expert”, in 2020, businesses will be spending more time, money, and effort on building brand recall and loyalty to boost direct bookings. Independent lodging properties have a strong desire to sell directly to the customer.

Hoteliers should first and foremost focus on building a well-designed website and a high-quality booking engine. An optimised website with a responsive design will, explains David, give a frictionless experience to visitors. Incorporating an efficient booking engine will help the hotel convert online visitors into hotel guests and win direct bookings.

Another key trend for 2020 is metasearch marketing. Metasearch is expected to continue to grow, as independent properties reinforce efforts to further grow direct bookings. Getting a hotel listed on a metasearch engine will enhance its visibility and reach in the online market.

In the following pages, you will nd a plethora of new trends and ideas when it comes to travel tech. Don’t miss the tech train!