For travellers who have a certain joie de vivre, Belmond has launched a new concept of wellbeing – Good Living. With a goal of avoiding ostentatious adventures and focusing on experiences that go beyond pure wellness, “Good Living” at Belmond features authentic and timeless interactions.
The experiences focus on a number of cultural immersions, from mindfulness and meditation to athletic endeavours and champagne moments. “[Good Living] is about passion and discovery – that one-of-a-kind authentic experience with an extra special je ne sais quoi that simply cannot be replicated. Plus, of course, a glass of champagne!” says Arnaud Champenois, Belmond’s SVP Brand and Marketing.
The campaign features Experience Makers who will bring Good Living to life. Each are experts in their respective fields who will curate one-of-a-kind activations that enrich the mind and body and stir the soul.
Poetry in Motion – Gala Gordon and Isabella Macpherson
Belmond Grand Hotel Timeo, Sicily: Founders of Platform Presents, a London-based organisation that aims to create a platform for rising star talent, Gala and Isabella are passionate about poetry, as they teach that it can open your mind and calm your senses. Inspired by Belmond’s literary legacy, Gala and Isabella will curate an anthology of poems inspired by rail travel. They’ll host a special poetry workshop at Belmond Grand Hotel Timeo, Sicily in April 2020. The experience will take place on the literary terrace where DH Lawrence wrote the novel Lady Chatterley’s Lover, with Mount Etna at a backdrop.
Self-Care to Travel by – Nadia and Katia Narain Phillips
Belmond Cap Juluca, Anguilla: Sisters Nadia and Katia Narain, authors of Self Care for the Real World and Rituals for Every Day, will bring their life philosophy to a Belmond Cap Juluca retreat from July 5–9, 2020. The duo preaches the value of taking time to care for your body and mind to open yourself up for full enjoyment of life as well as ensure balance. At Cap Juluca, the sisters will create pure serenity and relaxation, curating a Morning Ritual for Belmond guests to help them take time to feel well and enjoy every moment of their holiday.
A World of Flowers – Simon Lycett
Belmond Reid’s Palace: Seduced by the beauty of flowers and from an early age, Simon brings his passion for creating magical settings to Belmond Good Living. He’ll take guests on a journey through the Gardens of Belmond, connecting them with the world of flora and fauna and allowing them to experience the life-enhancing joy of connecting with nature and breathing in the scent of flowers. His craft will take center stage at the world-famous flower festival at Belmond Reid’s Palace in Madeira from May 8–10, 2020, where guests will be able to join a workshop to learn about floral art. Simon will also share his passion for home-made, hand-picked tea infusions from his garden, as he develops a floral tea recipe to be served across Belmond properties.
Inspiring Adventure –Raha Moharrak
Belmond Road to Mandalay: Raha is the youngest Arab woman to summit Mount Everest. She’ll guide guests on a once in a lifetime expedition to Bhamo through the untouched northern region of mystical Myanmar. The group of intrepid adventurers will travel aboard the pioneering river cruise ship Belmond Road to Mandalay. She will share her knowledge and expertise of reaching the summits of the world’s tallest mountains, creating guides for those looking to follow in her footsteps.
Music for the Soul – Clemency Burton-Hill
Author of Year of Wonder: Classical Music for Everyday, Clemency has a stirring passion for music and its ability to unlock emotions and to allow people to exchange cultural stories. As an Experience Maker, Clemency has curated playlists will allow guests to experience the magic of a destination. The music will help guests with busy lives to take time to just be – a luxury of time that often only occurs while traveling.