Four major hospitality companies – Marriott International, Hilton, Accor, and IHG – have invested a combined US$50 million in the group travel platform Groups360.

The investment aims to “enhance the GroupSync platform and make group travel easier for meeting planners”.

In a press release, GroupSync management says the site will deliver the first “truly transparent, efficient and cost-effective online tool for meeting planners to source and book meetings and events across a wide selection of brands”. 

Leveraging Groups360’s proprietary technology, business intelligence and industry expertise, the enhanced GroupSync platform will, says the communiqué, offer transparent rates, fees and relevant meeting content across the meetings landscape. Groups360 expects to deliver access to group rooms and space availability, pricing and an “instant book” capability for less-complex meetings as part of its future product roadmap. This functionality, along with other unique features, will ensure ease of use and meaningfully reduce friction for meeting and event planners. GroupSync will include content from a wide variety of brands and independent properties.

Kemp Gallineau, Groups360 President and CEO stated, “We have listened to meeting planners and heard their needs. Planners are looking for a simple and seamless experience for booking group rooms, meeting space, and ancillary services. Simple meetings should have a simple solution to make bookings across multiple brands easier. We are focused on continuing to enhance GroupSync’s™ reputation as the “smartest” search and book application available as it makes recommendations to planners based on their preferences and market price predictions from our algorithms. With this new investment in our business, we will scale up our sales, marketing and engineering teams to deliver this enhanced GroupSync™ functionality to more planners around the world.”

Groups360 will continue to be led by CEO Kemp Gallineau and Executive Chairman David Kloeppel.