Marriott International is continuing the transformation of its most global brand, Sheraton Hotels, with a new-look logo.
Portland Sheraton at Sable Oaks is the first property in the world to display the new logo for the first time in more than 40 years. The legacy South Portland, Maine property, formerly the Portland Marriott at Sable Oaks, will now become a part of the Sheraton brand portfolio as the newly rebranded Portland Sheraton at Sable Oaks.
“Portland Sheraton at Sable Oaks has such a rich history in South Portland, Maine, making it the ideal property to display the new brand logo,” said Indy Adenaw, Vice President and Global Brand Lead for Sheraton. “The hotel embodies our vision for Sheraton, which centres around being the gathering place for our guests and local community members alike. The speed of the global roll out of the logo is a testament to the excitement and enthusiasm of our owners who are supportive of the transformation and our associates who are eager to bring the new experience to life.”
The new logo will also soon appear at properties globally including the Sheraton Buganvilias Resort & Convention Center (Puerto Vallarta, Mexico), Sheraton Dubai Creek Hotel & Towers and Sheraton Shanghai Fengxian.