SHILLA SIGNS WITH TRIP.COM, Ctrip Group’s global brand, has signed a strategic agreement with Hotel Shilla in Seoul. Hotel Shilla has been one of South Korea’s leaders in hospitality for over 40 years.

In the Memorandum Of Understanding (MOU) signed on 8 July, and Hotel Shilla agreed to enhance their partnership with the purpose of mutual development and invigorating the tourism industry in Asia. and Hotel Shilla will cooperate to develop and supply high level travel products and services that will include additional value for travellers. Together they will endeavour in cooperative projects to contribute to the development of the tourism industry and will execute various activities to promote the exchange of information.

“We are delighted to be working with Hotel Shilla and look forward to cooperate to provide better services for our customers all across Asia. With the upcoming new hotel openings, we deem there will be many opportunities to offer a world-class hospitality experience for members” said Lynn Qu, Vice President,

“With our travel retail and hotel business, we are eager to find ways of enriching travellers experiences. is available in 19 different languages across 23 regions which enables us to provide our services to a wide customer base. Through’s seamless one-stop shop booking experience and 24/7 customer support, we can guarantee our guests will be taken care of before, during and after their travels” said Ilho Seo, Director, Hotel Shilla.

Photo – top of page – Boojin Lee, President & CEO Hotel Shilla and Jane Sun, CEO Ctrip Group