Memorandum of Understanding signed with aim of boosting global wine tourism
With the signing of a high-level Memorandum of Understanding (MOU), a major new wine tourism seminar is set to take place in Bordeaux in early October this year. We asked Michel Durrieu, General Director of the Regional Tourism Board, Nouvelle-Aquitaine, to tell us more about the background to the relationship between his organisation and the World Tourism Organisation.
The Regional Tourism Board of Nouvelle- Aquitaine is already an affiliate member of the UNWTO; we often collaborate on such topics as sustainable tourism strategies, training and of course wine tourism. The idea of the seminar came about when the UNWTO’s Secretary General, Zurab Pololikashvili, and its Executive Council President and Minister of Tourism of Argentina, Gustavo Santo visited Nouvelle- Aquitaine last year. We continued our discussions at the French Embassy in Madrid and also at ITB Berlin in March of this year.
WE WILL BE HOLDING A HIGH-LEVEL SEMINAR WITH REPRESENTATIVES OF THE TOP WINE TOURISM COUNTRIES IN LA CITÉ DU VIN IN BORDEAUX.
We all recognise the strong link between wine tourism, culture, history and lifestyle and the contributions of this segment to the development of regions on a global scale. Hence, in order to boost wine tourism, we will be holding a high-level seminar with representatives of the top wine tourism countries in La Cité du Vin in Bordeaux. This event will take place in early October 2019 and what better place than Bordeaux since the Nouvelle-Aquitaine region with the Bordeaux and Cognac vineyards represents 35% of all wine tourism in France.
The seminar is taking place at a strategic time. It begins right after the IFTM Top Resa exhibition in Paris which opens on October 1st. Many of our attendees, high level tourism officials including tourism ministers, will be able to come down to Bordeaux just after IFTM.
Our main goal is to structure our wine tourism strategies globally, exchange with other leading wine tourism countries and of course increase awareness about the Nouvelle-Aquitaine’s wine tourism offering. We hope the participants will see the benefits of such a seminar and we aim to host it every year. Finally, there will be a fun side to these high-level meetings since we will be inviting the attendees to participate in the vendange (wine grape harvest) in selected Bordeaux vineyards.
Why did you choose La Cité du Vin to host the seminar?
La Cité du Vin is a symbolic location, located in Bordeaux, it is a new generation cultural centre unique in the world, where wine is presented in its cultural, civilizational, heritage and universal dimensions. Most importantly, La Cité du Vin showcases vineyards from around the world through a permanent tour and temporary exhibitions.
Photo: (From left to right) Michel Durrieu, General Director, Regional Tourism Board, Nouvelle-Aquitaine and Zurab Pololikashvili, Secretary General, UNWTO at the signing of the Memorandum of Understanding