MESSE BERLIN (SINGAPORE) LAUNCHES FIRST MICE SHOW ASIA 2019

Co-located with ITB Asia 2019, MICE Show Asia 2019 will see a diverse group of participants taking part, of which 47% are from MICE Agencies and 26% from Corporates such as Meetings and Incentive Planners.

The new show will shine the spotlight on Asia’s meetings, incentives, conferences and exhibitions (MICE) sector. The gathering will see professionals from the incentive travel, meetings, and events industries come together to discuss the latest trends, hear from up-and- coming MICE innovators, and network with suppliers.

Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of MICE Show Asia, cites a forecast published by Allied Market Research on the global MICE market, explaining that Asia-Pacific is expected to witness the highest growth rate of 8.6% through to 2023: “The MICE sector in APAC continues to thrive, with the region expected to witness the highest growth rate in the next 5 years. After successfully organising ITB Asia for 12 years, we noticed the fast-growing demand for the MICE and corporate travel segments. MICE Show Asia 2019 seeks to capture this growing demand and I am con dent participants will gain the highest value at this show.”

Messe Berlin is working with prominent trade partners such as the United Networks of International Corporate Event Organizers (UNICEO) and Professional Convention Management Association (PCMA) to enrich the conference content and bring buyers on board.



Photo: Katrina Leung Managing Director, c (Singapore)