Building on the success of its brand claim “Say Yes to the World”, Lufthansa has launched a new cross-media brand campaign in China, named #LifeChangingPlaces. The campaign invites global travellers to explore the limits of who they are and nd out who they can be. Commenting on the strategic thought behind the campaign, Michael Knapp, Director B2C Marketing Asia Pacific, Lufthansa said: “Places can change people. They can inspire and motivate them to become more of who they are by opening them up to new experiences. At Lufthansa German Airlines, we want to enable such experiences for everyone. That is the main goal of our brand campaign.”
LUFTHANSA LAUNCHES NEW APAC ROUTES
Lufthansa has launched an Osaka-Munich route with an Airbus A350-900. The first flight from Munich arrived at Kansai International Airport at 6:20am on April 1, and the first flight from Kansai International Airport to Munich Airport departed at 8:50am on the same day. Meanwhile, as of 4th June 2019, Lufthansa began operations between Singapore and Munich on daily basis. After the airline reintroduced the Singapore – Munich route in March 2018 with the Airbus A350–900, the airline decided to increase the frequency up to seven times a week.