Airbnb has announced the launch of a specific website for luxury listings.
Under the banner of “Airbnb Luxe”, the site provides access to “unique and spectacular properties with dedicated trip designers to ensure bespoke experiences and services to make every stay truly magical”.
In 2018, the number of Airbnb bookings for listings worth at least $1,000 per night increased more than 60%. The increased interest in luxury travel on Airbnb is consistent with broader trends: analysts believe the luxury travel market is worth more than US$200bn and is poised to grow in the years ahead.
This new tier launches with more than 2,000 handpicked homes around the world, each one passing strict evaluation across 300+ criteria to meet standards in both design and function. This includes elevated design standards on a variety of elements, from premium materials & finishes and rare & unique features, to spaces that accommodate groups, highly functional design and chef-grade appliances.
The homes are also evaluated by the special attributes they possess, their location and surroundings, as well as the services that come with them — like the medieval farm-to-table experience of Castello di Vicarello in Tuscany, or the cutting edge, yet eco-friendly design of Te Kahu in New Zealand (pictured above), or the chef, driver and butler services that come with Grace Bay Residences in Turks and Caicos.
Each Airbnb Luxe booking provides 24/7 access to a dedicated trip designer who ensures the stay is tailored to the traveller’s unique needs.