SMALL LUXURY HOTELS OF THE WORLD LEVERAGES “WELL BALANCED” PORTFOLIO

ADVERTORIAL

With a new CEO since last year and spectacular new properties announced every month, the group goes from strength to strength

With around 540 properties in its portfolio, SLH is described by its new CEO Jean-François Ferret as being “particularly well balanced”.

While the group continues to grow, Ferret says the aim is above all to continue improving quality, and that if any quality issues arise, the relationship with any “offending” property will come to a close.

I JUST WANT TO ATTRACT THE BEST, I WANT TO CONTINUE TO INCREASE THE CREDIBILITY OF THE BRAND

Moving in September 2018 to SLH from a previous role with Relais & Châteaux, Ferret explains, “We already did a huge amount of work to improve the quality of the portfolio of properties and we will keep on going in that direction. I don’t have any quantitative objectives to grow the network, I just want to attract the best, I want to continue to increase the credibility of the brand.”

Ferret says the key to the success of the brand is the “balance” of the portfolio as well as the quality of his team, which is “engaged and committed and very strong in sales and marketing”, meaning the company is sales driven.

The main news for SLH fell towards the end of 2018, with the launch of a partnership with Hyatt.

“We closed the partnership, wherein members of the loyalty program of Hyatt can earn and burn their points in SLH properties”, says Ferret. “This is not a joint venture or a takeover, this is just another sales channel for the SLH properties; but very powerful, because the Hyatt brand is only high end, it is still family owned and the values of Hyatt are taking care. So, it is exactly the right partner for us.”

NEW HOTELS ANNOUNCED

Since the start of 2019, a number of spectacular new properties have been announced. These include:

  • Hotel Montchalet, South Tyrol, Italy
  • La Maison Bleue, El Gouna, Egypt
  • Lazib Inn Resort & Spa, El Fayoum, Egypt
  • Castello di Spaltenna, Chianti, Italy
  • Tabacon Thermal Resort & Spa, La Fortuna De San Carlos, Costa Rica
  • Villa Eyrie, Vancouver Island, Canada
  • Hotel Amparo, San Miguel de Allende, Mexico
  • Finca Serena, Mallorca, Spain
  • Castle Hot Springs, Arizona, United States – Opened February 2019
  • Ovolo The Valley, Brisbane, Australia – Opened November 2018
  • Vintry & Mercer, London, United Kingdom – Opened February 2019
  • Mykonos Riviera Hotel, Mykonos, Greece – Opened August 2018
  • Quinta Da Comporta Wellness Retreat, Comporta, Portugal – Opened March 2019
  • Faarufushi Maldives, Raa Atoll, Maldives – Opened March 2019
  • Hotel Nantipa, Santa Teresa de Cobano, Costa Rica – Opened February 2019
  • Hotel Schweizerhof, Zermatt, Switzerland – Re-opened 21st December 2018
  • The Outpost at Sentosa, Sentosa Island, Singapore – Opened April 2019
  • The Celino South Beach, Miami, USA – Opens 15th June 2019

SPOTLIGHT ON SENTOSA

Set on a hilltop overlooking the beautiful Singapore Strait, The Outpost at Sentosa is an adults-only retreat close to three tropical beaches: Siloso, Palawan and Tanjong. Inspired by Sentosa’s heritage as a colonial military base, the 193 guestrooms are a stylish interpretation of black and white design, with crisp lines, hints of gold and a sharply contrasting palette. Floor to ceiling windows give sea-facing rooms an uplifting feel, with walk-in showers that guests won’t want to leave – even for the nearby beaches. Inspired by the Amazon River and the cascading pools of Turkey, the futuristic pool deck features wicker beds and four uniquely themed pools: Pamukkale Pool, Lazy River Pool, Adventure Pool and Children’s Play Pool. Of special mention is the Pamukkale Pool – an infinity pool with a view of the seaside in the horizon, as well as a pool bar.
Perched on the rooftop of the hotel is an exciting new restaurant and bar concept due to be unveiled later in the year that promises revolutionary dining with panoramic views of the South China Sea.

FIRST TO JOIN IN BRITISH COLUMBIA – VILLA EYRIE

Surrounded by old-growth forests 1,800 feet above the sea, Villa Eyrie is a relaxing mountainside retreat just 30 minutes from the city of Victoria, the gateway to Vancouver Island. Inspired by Lake Como, accommodations merge Italian architecture with soothing contemporary interiors. Whether guests stay in Villa Principale or rent the six-suite private penthouse at Villa Cielo, they will experience the comforts of home with the luxuries of resort living, from plush pillow-top mattresses, soaker tubs and in-room replaces to private balconies with breathtaking views of the Saanich Inlet. With three relaxation treatment rooms, a manicure and pedicure lounge and a private outdoor oasis equipped with a gas replace and loungers, the Tuscan Spa is the place to unwind. In the evenings, guests can tuck into Alpina Restaurant where a Michelin-trained chef and team of culinary experts prepare meals inspired by alpine environments fused with Pacific Northwest flair. Alpina Restaurant boasts over 120 wines, the largest selection of B.C. wines on Vancouver Island, allowing guests to taste their way through the Province without ever having to step off-property.

Photo: Jean-François Ferret, CEO, SLH