RAS AL KHAIMAH LAUNCHES NEW THREE-YEAR STRATEGY

Haitham Mattar is Chief Executive Officer of Ras Al Khaimah Tourism Development Authority. We asked him how tourism is progressing in Ras Al Khaimah and how figures compare to his destination strategy goals.

2018 was another remarkable year for the emirate of Ras Al Khaimah in terms of achievements and milestones accomplished. Ras Al Khaimah Tourism Development Authority launched its first three-year destination strategy in 2016 outlining the vision and mission for tourism in the emirate, with the goal of attracting one million visitors to Ras Al Khaimah by 2018. The emirate exceeded these targets in 2018, with a reported 1,072,066 visitors from domestic and key international markets. The 10% growth in visitors compared to 2017 was led by the UAE domestic market generating 38% of overall visitors. Germany continued to be the leading international source market with 83,605 visitors to Ras Al Khaimah in 2018, followed by Russia and the UK.

Photo: Haitham Mattar CEO, Ras Al Khaimah Tourism Development Authority