China’s biggest outbound travel service platform, Qyer, and ITB China have announced the renewal of their strategic partnership. For the first time ITB China will be fully devoting a travel experience hub for China’s travel KOLs (Key Opinion Leaders) to be hosted by Qyer. David Axiotis, General Manager ITB China, believes that KOLs have a strong influence on Chinese tourists.
“Less young Chinese continue to travel with a group and more will travel independently. So, KOLs might provide the perfect inspiration for their next independent travel trip, plus provide inspiration and help travelers discover new destinations on social platforms such as WeChat or Weibo”, said Axiotis.