Oman main airport has changed its name from Seeb International to Muscat International. This could seem anecdotal, but the change shows the government’s desire to give a stronger identity to the Sultanate’s main gateway. Officials are now looking at a foreign airport’s management implementing a more aggressive marketing approach.
The new state-of-the-art terminal was opened last year with a capacity to accommodate up to 20 million of passengers a year. Bringing foreign experts on board would help turning the airport into a major Gulf gateway and destination at the same time. The strategy is feeding into Oman’s desire to attract over 11 million foreign visitors by 2040 as opposed to four million today. The new management is due to be announced before year end. In 2018, Muscat already handled 15.4 million passengers.
Photo: The new state-of-the- art terminal of Muscat International was opened last year