While some say generation Z travellers are addicted to their phones, it is probably more correct to say that these devices have become extensions of “Gen Zedders” to the point that they have become cyber-beings.

This group is increasingly growing in importance for travel organisations, as its members venture out into the world in ever growing numbers. Most do not know what a paper map looks like, are used to having information at their ngertips, and have no memory of life before smartphones or Google. It must be understood that ways of communicating and dealing with this generation are very different to what has been done in the past, meaning travel and tourism players who fail to come to grips with exactly what Gen Zedders want and expect will lose a great deal of business.