AN EYE TO THE FUTURE OF SINO-WESTERN TOURISM RELATIONS

ITB China Conference 2019 to examine far-reaching trends in the Chinese travel industry

Decision-makers and influencers from the Chinese and international travel industries will impart their knowledge at the third ITB China Conference 2019, set to take place from 15 to 17 May at the Shanghai World Expo Exhibition and Conference Centre.

With 4,000 attendees featuring 120 outstanding speakers and 70 topics last year, the ITB China Conference this year will build on the success of the 2018 event.

Top speakers from China’s leading travel service provider and Conference Partner Ctrip, Partner Hotel Wyndham, Partner limousine services Shouqi, Mafengwo amongst others will provide important insights into their expanding markets. China’s travel think tank kicks off with the opening keynote speech by James Liang, Chairman of Ctrip, on 15 May.

“If we think of the society as a human brain, everyone in the society is like a neuron. The more neurons there are and the greater the connectivity we have between the neurons, the better developed the brain will be. This is how the travel industry is building up neuron-like connectivity. I am proud to be in the travel industry, which enables people to move around, facilitates the communication of information and cultures, stimulates innovation in the society, and leads mankind to constant progress and exploration. Thanks to ITB China for providing a platform of communication and cooperation in travel”, said Liang.

The three-day conference will provide up-to-date key insights relating to nine topics in total: “Destination”, “Travel Tech”, “Online Travel”, “MICE”, “Business Travel’ and “Education and Job Day”. For the first time the conference topics are being extended to cover all aspects relevant to “Themed Travel”, “Customised Travel” and “Hotel Marketing & Distribution” due to the shifting of Chinese traveller’s behaviour as the ITB China Travel Trend Report just recently revealed.

Photo: David Axiotis, Director and General Manager, ITB China