NEW SEGMENT AT ITB: TECHNOLOGY, TOURS AND ACTIVITIES

Technology, Tours & Activities (TTA) is one of the tourism industry’s fastest- growing segments. According to Phocuswright, the international travel research institute, tours, and activities make up around 10% of the global travel market – more than rail travel, car hire and cruises combined.

The brand-new Technology, Tours & Activities segment at ITB Berlin is the first of its kind in Europe and gathers the tourism industry’s most important groups who all share the same goal: promoting and selling in-destination services. Both major players and small start-ups will be showcasing their innovative products in this new exhibition and meeting area in the Adventure Travel Hall (4.1).

Commenting, David Ruetz, head of ITB Berlin, said: “We look forward to being the first to provide the TTA segment with a new international forum at ITB Berlin 2019 and to helping to shape the tourism industry’s third-largest market. Nowadays, simply offering customers bus and city tours is no longer enough. Being able to book tours, attractions and local activities online has become more important than ever. ITB Berlin now makes it possible to meet with all the relevant international players in a single place”.