2019 official partner country stands out from the crowd at the World’s Leading Travel Trade Show
ITB Berlin 2019 will be resonating to the sights and sounds of what is no doubt Southeast Asia’s most “cosmopolitan“ nation – Malaysia – an incredible blend of nature, cultures and traditions that make the nation “truly Asia”.
This year, ITB Berlin, the World’s Leading Travel Trade Show, will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors.
Malaysia’s destination marketing organisation – Tourism Malaysia – is organising what is set to be a highly spectacular opening ceremony, and all the nation’s states will be represented at the show – demonstrating the extraordinary diversity of internal destinations. Impressive tourist attractions currently under development include the Desaru Coast resort featuring a water park, golf courses and a conference centre in Johor, an ultra- modern complex in the coastal city of Melaka, and the 20th Century Fox World theme park in Genting Highlands. Malaysia is renowned for its pristine National Parks and wildlife, and will be highlighting ecotourism products.