CLIA foresees social media and restorative travel as top cruise travel trends in the coming year
The cruise industry is projected to continue to grow throughout 2019 with an estimated 30 million travellers expected to cruise, up 6% from 28.2 million in 2018. In the coming year 18 new ships are on order from Cruise Lines International Association’s cruise lines.
Through industry research, travel insights, and taking the pulse of travel agents, 2019 State of the Cruise Industry Outlook report predicts overall top trends in cruise travel. In addition, the State of the Cruise Industry Outlook report reveals that cruise travel continues to grow and contribute to the overall global economy.
2019 CRUISE TRAVEL TREND PREDICTIONS
INSTAGRAMMABLE CRUISE TRAVEL
Instagram posts are driving interest in travel around the world, so much so that on an average day, there can be close to 351 million posts with the tag #travel.
Travellers are seeking ways to check out from daily responsibilities and rejuvenate more than ever before.
ACHIEVEMENT OVER EXPERIENCE
Experiential travel has evolved into achievement travel as travellers are looking for immersive, cultural experiences beyond sightseeing.
ON-BOARD WITH SMART TECH
Cruise lines have adopted wearable technology for cruise travellers— including keychains, necklaces, bracelets, and more—in order to provide a highly personalised travel experience while on and off the ship.
Travellers want to see the world in a conscious, mindful way. The cruise industry is working with local communities to preserve their heritage and implementing innovations that decrease the environmental footprint of cruise travel.
ACCESS IS THE NEW LUXURY
Travellers are setting their sights on destinations that were previously out of reach, some only accessible now by cruise ship.
GEN Z AT SEA
Generation Z is set to become the largest consumer generation in the next two years—outpacing even Millennials.
Cruising offers some once-in-a-lifetime experiences during the colder months that include: excursions to see the Northern Lights, visiting a penguin colony, and touring European Christmas Markets.
Combining work with leisure time is on the rise. Straying far from the notion of device-free travel, many modern travellers or “digital nomads” are opting for trips where they can work remotely which cuts down on time off and lost wages.
Female-centred cruises can create a female empowerment community at sea while allowing travellers to experience the world around them, as well as visit famous feminist landmarks.
Cruising allows for solo travel without the worry of arranging a ton of details while visiting even the most far-reaching destinations and connecting with other travellers, forming community bonds and experiencing once-in-a-lifetime things.