Understanding primary trends in consumer electronics is key to staying in touch with hotel guests

Keeping a finger on the pulse of what’s going on in people’s lives today – with a vision to the future – is essential when it comes to providing services to travellers around the world. As indicated in our interview with Samsung’s Nicolas Mercier, understanding consumer concepts is increasingly important. We thus bring you just a couple of the key highlights from CES Las Vegas.

At the show, Samsung Electronics announced how the company’s investment and leadership in AI, IoT, and 5G technologies would serve as the “building blocks for its vision for Connected Living”.


Driving Samsung’s Connected Living philosophy is the Intelligence of Things – IoT, 5G, and AI working together across devices, to create seamless experiences. The company explained how its work in these core technologies is enabling innovation throughout its product portfolio.

Samsung believes that AI is most useful when it helps to simplify a complex world. To that end, the company established seven Global AI Centres, and is adopting unique technologies into its products and services.


Uber, Ticketmaster and others are using Bixby to make their services more intelligent. At CES, Samsung Bixby would continue to grow as more partners such as Google join the ecosystem.


Samsung also introduced a line-up of new innovations, all of which streamline and simplify day-to-day tasks, and offer a more personalised and unique experience for each user.

Samsung unveiled its 98” QLED 8K – its largest yet – adding to its 2019 line-up. Whether a viewer is watching content through a streaming service, set-top box, HDMI, USB or even mobile screen mirroring, Samsung’s proprietary AI-based technology can recognise and upscale any content, regardless of the native resolution, to near pristine 8K quality. It is Samsung’s smartest and most powerful TV yet.

In 2019, Samsung Smart TVs offer more ways to search for content and more compatibility with connected devices than ever before. With an improved AI algorithm that leverages a user’s subscription services, favourite content, and TV viewing habits, the Universal Guide makes it easier for users to find just the right programme. Users also have more options to quickly and easily find and control their content with just their voice by using new Bixby and the AI Remote.

Samsung also announced their new 2019 lifestyle TVs, The Frame and The Serif TV. The 2019 Frame and Serif TV combines award-winning and innovative design that fits any home décor with excellent QLED picture quality and smart features to provide consumers with the best possible TV functionality.

“The traditional TV was only focused on technical features, such as picture quality and performance, but now TVs are also a lifestyle platform that blends in consumers’ daily life,” said Jongsuk Choo, Executive Vice President of Visual Display Business at Samsung Electronics. “This year’s models of The Frame and SERIF TV are enhanced lifestyle TVs that deliver a TV experience like nothing before”.