Vision for the future Creation of value… and jobs

“In 2020, Nouvelle-Aquitaine will be not only the biggest region, but also the number one sustainable tourist destination”

The figures speak for themselves. The Nouvelle-Aquitaine region is the:

  • The biggest region in France – 84,000 sq km
  • #1 agricultural region in Europe
  • #3 economic region in France, with €158bn turnover at last count  
  • #2 aeronautical region in France
  • #1 region for forested lands, with 2.8m Ha of forests
  • 5.8 million inhabitants in 12 departments


• to remain the #1 destination for French tourists (up to 25m)
• to become the #3 French destination for international tourists (+30% over 2016)
• overall 30 million tourists
• €18bn in tourism revenues (+20% over 2016)
• 140,000 jobs (+27% over 2016)

With 14 UNESCO world heritage sites, and 28 of the “most beautiful French villages”, along with an incredible 720 km of coastline, Nouvelle-Aquitaine will be targeting local and global outbound tourism markets in order to achieve its ambitious goals.

To achieve the projected targets, the capacity and quality of the region’s hospitality offering is increased in line with improved air, road and rail links, and new, exciting promotional and branding campaigns are organised by the Regional Tourism Board in order to foster interest among potential travellers.


The creation of http://www.nouvelle-aquitaine-, now in five languages (English, Spanish, Dutch, German and French) is set to be a key element in the promotion of the region.

At the same time, a new social network strategy has been developed: “listen/ analyse/influence” – leveraging renowned players. The website along with a strategy of e-reputation, are structured around strong brands, with a campaign of communication across various media, in a strategic partnership with Atout France.


Bordeaux city and wine area
Among the vineyards, near the Atlantic Coast and the Pyrenees mountains, Bordeaux proudly raises its splendid facades on the banks of the Garonne river. Bordeaux is the first urban area to be distinguished by the UNESCO with such a vast and complex boundary. Its classic and neo-classic architecture has seen barely and stylistic change for over two centuries and the city has over 350 buildings classified or listed as historic monuments. And when it comes to wine, names like Margaux, Saint-Estèphe, Pomerol, Pauillac, Saint-Emilion, and Côtes de Blaye set the taste buds dancing. The visit starts in the “Cité du Vin” or in the “Aquitaine Museum”!

Dordogne Valley and Périgord
The Dordogne area is a land of many assets: from gastronomy (foie gras, truffles, etc.) to historical heritage (from the Lascaux caves to medieval villages and castles – Beynac, Castelnaud, Sarlat etc.) – but also of outdoor activities such as canoeing, golf, cycling, and fishing. As part of the Man and Biodiversity project, the Dordogne Valley was named a UNESCO Biosphere Reserve in 2012, the entire watershed sheltering great biodiversity and containing one of the biggest estuaries in Europe.

Atlantic Coast
From Marais-Poitevin to Pays-Basque via La Rochelle-Ile de Ré, Arcachon, the Landes this is the kingdom of water sports, cycling paths and lively seaside resorts. Visitors are always taken aback by the Atlantic Coast’s unforgettable beaches and panoramas.

Biarritz – Pays Basque
Two strong identities, the Pays Basque (on the Atlantic side) and small villages (inland), and an offering combining the countryside, the Pyrenees mountains and the seaside. It’s easy to discover an exceptional natural and cultural heritage and to enjoy gastronomy with a wealth of products. From Hendaye to Anglet, not to mention Biarritz and Saint-Jean-de-Luz, lovers of sur ng and water sports will take advantage of numerous great locations.

Cognac Country
In Cognac, town and eau-de-vie are one. So, a stay in Cognac would not be complete without a visit to a grand spirit merchant to learn the secrets of distillation or discover the ageing cellars and the “Paradis”, the cellar where the oldest eaux-de-vie are jealously kept.

Pyrénées, Pau Béarn
Pau enjoys a privileged situation that has earned it the name of “the heart of the Pyrenees”. In the city, the Boulevard des Pyrénées is one of the favourite spots among locals: facing due south, they settle on the terraces of the cafés in the shade of the palm trees as soon as the sun comes out and admire the Pyrenean peaks.

Poitiers & Futuroscope
Futuroscope is one of France’s most loved theme parks. In 2017, the park celebrated its 30th anniversary. Visitors won’t find roller-coasters or carrousels at Futuroscope but dynamic cinemas, gigantic screens, and even dancing with robots. Meanwhile, Poitiers, also known as “the city of 100 bell towers”, with its 2,000-year-old history and heritage, is a marked contrast from Futuroscope.

Limoges – Vassivière – Plateau de Millevaches
Limoges offers a wide range of cultural and gastronomic discoveries. Thanks to the porcelain that decorates the world’s most prestigious tables, Limoges is recognized as a “UNESCO creative city”. To the north-west, on Plateau de Millevaches park, Vassivière Lake offers you an exceptional holiday area. Then discover Aubusson and the “Cité internationale de la tapisserie”, whose tapestry craft has been placed on the UNESCO list for intangible cultural heritage.

Niort – Marais Poitevin
Imagine a magical landscape of shady cattle meadows crisscrossed by tranquil waterways; a landscape of pretty villages where bikes and boats are traditional forms of transport and where the locals work to the rhythm of the seasons. Welcome to the Marais Poitevin or “Green Venice”, a protected natural area classified “Grand Site de France” and regional Nature Park of the Marais Poitevin since 2014.