Making Nouvelle-Aquitaine the number one sustainable tourism destination in France

The regional masterplan for the development of tourism and leisure in Nouvelle- Aquitaine aims to ensure the preservation of natural and heritage resources. These constitute the basis of the region’s attractiveness for tourists, accompanying its competitiveness and the transformation of businesses in the tourism sector – in particular through innovation – promoting balanced regional development.

The regional plan proposes actions to strengthen the leadership of Nouvelle- Aquitaine and anticipate change, preserving natural heritage and the quality of life, while ensuring they benefit the entire territory and address the new expectations of visitors. New challenges include: organising the welcoming of tourists in natural sites, promoting the eco-responsibility of local companies, highlighting tourism professions, structuring supply and channels, and organising marketing, promoting the territories and tourist destinations.