From 29 January in Cannes, France, three “immersive days” will be dedicated to key industry players at the heart of international tourism; to enhance their ability to innovate and interact within a market that is in constant flux.

Tourism professionals from around the world, in all sectors, will be joining to meet the challenges of an ever-changing, transformative industry in order to play a leading role in economic and social development.

INTO DAYS reflects the transformation of its ecosystem and features key industry players who will focus on an empirical approach through spheres dedicated to the big narratives and hot topics.

Brainstorming, experimentation and sharing space… INTO DAYS is a gathering of those who think, experiment, share an innovative tourism to meet the expectations of a customer who is more demanding, more socially concerned, more responsible.

INTO DAYS begins its first edition with a rich and eclectic programme built to reflect the acceleration in transformation. Specialised workshops, conferences, B2B meetings, discussions, plenary sessions… this bustling meeting gathers all the players in tourism: corporate bodies, international companies, start-ups, incubators… the list goes on.

“Today, the sector is constantly evolving and needs to be reinvented. INTO DAYS is the answer for professionals seeking innovation and tourism transformation. We’re happy and proud to host this INTO DAYS’s first edition in this unique place”, says Didier Vescovi, General Manager of the Palais des Festivals et des Congrès in Cannes.

INTO DAYS is supported by tourism’s key players, who seek innovation, and falls within the objectives of Bpifrance’s initial and dynamic support of this new concept. According to executive director Patrice Bégy, “This event follows the continuity of Bpifrance Inno Génération and our will to face today’s challenges within the global sectors’ transformation and evolution.”