VIVA launches onto the market with no compromising on comfort
VIVA is a new player in the river cruise market, but what they are offering is not new… it is being renewed. We asked Sales and Marketing director Andrea Kruse to tell us more.
We want to take river-cruises out of the boxes in which it is usually framed, this by turning away from segmentation based on socio-demographics. We do not target ages or origins. We target lifestyles. VIVA Cruises are created for those who want to explore the world, without compromising on comfort. Therefore, we work with the all-inclusive formula. Next to included food and beverages, every single VIVA cruise offers additional Wi-Fi, a filled mini-bar, bath amenities, to add that little extra. Creating a relaxing atmosphere is our goal. For this reason, we also stepped away from the fixed time slots and seats for dinner. With VIVA cruises, the restaurant is open from 7PM to 10PM, and seating is free of choice. This way, our guests get the freedom to create their own experience. On and off the ship. VIVA had its launch in September of this year. Our first trip is on the Danube, with Vienna and Bratislava as destinations. VIVA is mostly focussing on the German, Swiss and Austrian market, yet during the coming seasons, this focus will be broadened to other areas such as the UK, Benelux and the Nordics.
WE DO NOT TARGET AGES OR ORIGINS. WE TARGET LIFESTYLES.
What other destinations will VIVA be offering?
VIVA sails among the highlights of European waterways. Trips are currently planned on the Danube, the Rhine, the Elbe, the Moselle, the Rhône and the Saône. Next to these waterways, VIVA will keep on expanding its sailing area. In 2020 for example, our guests will also be able to enjoy the Douro river.
What is the added value for travel agents in working with VIVA?
With all-in cruises, VIVA creates a product that is easier to sell for travel agents. Offering the peace-of-mind that comes with it, is an additional USP to communicate to people looking for the ideal trip. This peace-of-mind, we also want to offer to the travel agents themselves. On our website http://www.viva- cruises.com, they can access the VIVA-4- YOU module. This platform gives clear and easy to use tools, such as photographic material, print material, but also a clear overview of our terms and conditions. This way we want to offer total transparency to our partners.
Photo: Andrea Kruse, Sales and Marketing director, VIVA