SPORTS DRIVE NEW TOURISM CONCEPTS FOR LAS VEGAS

International visitation to Las Vegas represented around 16% in Las Vegas in 2017, with the city’s top three international markets being Canada, Mexico and the UK, followed by Australia, China and Japan.

While the city has long been known for its sporting events, the past three to four years has seen an explosion in professional sports previously unseen in the city. Rugby Sevens is now an Olympic sport, and Las Vegas now hosts major games. The National Hockey League Team, the Vegas Golden Knights started playing in 2017, already making it into the championships. The Raiders will be in Vegas in 2020 and a new stadium is being built for them. The world championship of Curling takes place in Las Vegas, the National Finals Rodeo take place in Las Vegas every December and there are now two NASCAR (National Association for Stock Car Auto Racing) races every year.

“Las Vegas is a very good place for these events,” says Michael Goldsmith, Vice President, Marketing, Las Vegas Convention and Visitors Authority (LVCVA), adding, “We have the ability, with almost 150,000 hotel rooms, to accommodate just about any kind of event. The evolution of sports in Las Vegas has been a really big mover, and has really changed the way a lot of people view the destination.” Meanwhile, the Luxor hotel boasts a huge eSports arena, where people watch experts playing video games. Little wonder, as it is reported that more money is being spent nowadays in the US on video games than going to the cinema!


Photo: Michael Goldsmith, Vice President, Marketing, Las Vegas Convention and Visitors Authority (LVCVA)