MIAMI INTRODUCES FIRST WALDORF ASTORIA

Downtown Miami is set to have a prestigious new address, with the arrival of a Waldorf Astoria project that will be one of the tallest residential towers on the East Coast.

Designed by architect Sieger Suarez and conceptual architect Carlos Ott, the Waldorf Astoria Hotel & Residences Miami is the fruit of a partnership between New York-based developer Property Markets Group (PMG), along with Toronto-based private equity and asset management rm Greybrook Realty Partners, and global hospitality company Hilton. It will be located at 300 Biscayne Boulevard in Downtown Miami.

“We are incredibly excited to partner with PMG and Greybrook Realty Partners to bring the first Waldorf Astoria to Miami,” said Danny Hughes, Executive Vice President and President, Americas. “Miami – a vibrant, dynamic and truly cosmopolitan destination that draws travellers from all over the world – is the perfect market for our iconic Waldorf Astoria brand.”

Recently, Waldorf Astoria launched its “Live Unforgettable” campaign, which combines True Waldorf Service, iconic environments and its guests’ desire to live in the moment. This brand positioning falls in line with PMG’s core principles of creating innovative ways to offer a truly unique result of luxury living. By fusing these two entities, the bar is being raised within the Miami market in order to create a landmark destination.