AS UNIQUE AS YOU

Signature Travel Network hosts travel industry leaders at Annual Owners’ Meeting in Amelia Island, Florida

Signature Travel Network welcomed over 400 travel agency owners, managers and industry leaders at their Owners’ Meeting in Amelia Island, Florida in September. The annual event is a forum for Signature owners and executives to share updates and best practice techniques, as well as meet with representatives of Signature’s Preferred Partners.

LUXURY IS OUR FASTEST- GROWING SEGMENT WITH VIRTUALLY UNLIMITED POTENTIAL, AS WELL AS THE SECTOR WHERE WE CAN DELIVER THE GREATEST VALUE TO OUR CLIENTS.

As a member-owned cooperative, the Signature agency owners attending represent the organisation’s shareholders. During the event, shareholders have the chance to hear updates from Signature executives and vote for the network’s governing body, the Board of Directors.

“2018 has been a fantastic year for both our members and Signature,” said Alex Sharpe, Signature’s President and CEO. “This annual meeting is always a wonderful opportunity to celebrate our collective success and share with members and partners how we are refining our programs to serve the evolving needs of the network and travellers.”

The theme for this meeting was “As Unique as You”. Members participated in a combination of networking events designed to share best practices and identify new ways to leverage Signature’s technology solutions and turnkey sales and marketing programs to increase sales and run more pro table businesses.

Updates from the network included technology enhancements as well as the consumer-facing hotel booking engine from Karen Yeates, Executive Vice President, Information Technologies for Signature, the revitalized flagship luxury publication “Ultimate Experiences” from Karryn Christopher, Senior Vice President, Sales & Marketing for Signature, and the new-to-industry programme, Embark, from Nolan Burris, Talent Development Consultant to Signature.

Additionally, members listened in on partner updates and keynote speeches from Frank Del Rio, President and CEO of Norwegian Cruise Line Holdings Ltd., and Ken Schmidt, Brand Visionary & Communications Strategist and author of “Make Some Noise: The Unconventional Road to Dominance.”

LUXURY – THE FASTEST GROWING SEGMENT

As part of the program, Ignacio Maza, Signature’s Executive Vice President, presented an overview of the network’s new initiatives that will accelerate the growth of Signature members already robust luxury sales.

“I am honored to spearhead new programs that will take our network’s luxury travel sales to the next level”, said Maza. “Luxury is our fastest-growing segment with virtually unlimited potential, as well as the sector where we can deliver the greatest value to our clients. I look forward to working with our members and partners as we launch new endeavours that will make a difference”.


Photo: Ken Schmidt, Brand Visionary & Communications Strategist and author, presenting at Signature Owners’ Meeting in Florida