Signature Travel Network hosts travel industry leaders at Annual Owners’ Meeting in Amelia Island, Florida
Signature Travel Network welcomed over 400 travel agency owners, managers and industry leaders at their Owners’ Meeting in Amelia Island, Florida. The annual event is a forum for Signature owners and executives to share updates and best practice techniques, as well as meet with representatives of Signature’s Preferred Partners.
As a member-owned cooperative, the Signature agency owners attending represent the organisation’s shareholders. During the event, shareholders have the chance to hear updates from Signature executives and vote for the network’s governing body, the Board of Directors. Elections are announced on September 8.
“2018 has been a fantastic year for both our members and Signature,” said Alex Sharpe, Signature’s President and CEO. “This annual meeting is always a wonderful opportunity to celebrate our collective success and share with members and partners how we are refining our programs to serve the evolving needs of the network and travellers.”
The theme for this meeting is As Unique As You. Members participate in a combination of networking events designed to share best practices and identify new ways to leverage Signature’s industry-leading technology solutions and turnkey sales and marketing programs to increase sales and run more profitable businesses.
Updates from the network included technology enhancements as well as the consumer-facing hotel booking engine from Karen Yeates, Executive Vice President Information Technologies for Signature, the revitalized flagship luxury publication “Ultimate Experiences” from Karryn Christopher, Senior Vice President Sales & Marketing for Signature, and the new-to-industry program, Embark, from Nolan Burris, Talent Development Consultant to Signature.
Additionally, members listened in on partner updates and keynote speeches from Frank del Rio, President and CEO of Norwegian Cruise Line Holdings Ltd., and Ken Schmidt, Brand Visionary & Communications Strategist and author of “Make Some Noise: The Unconventional Road to Dominance.”
LUXURY – THE FASTEST GROWING SEGMENT
As part of the program, Ignacio Maza, Signature’s Executive Vice President, presented an overview of the network’s new initiatives that will accelerate the growth of Signature members already robust luxury sales.
Maza, along with Jean Newman Glock, Managing Director of Communications and Public Affairs, also presented “Where to Go in 2019,” showcasing the 12 “must-visit” destinations for 2019.
“I am honored to spearhead new programs that will take our network’s luxury travel sales to the next level”, said Maza. “Luxury is our fastest-growing segment with virtually unlimited potential, as well as the sector where we can deliver the greatest value to our clients. I look forward to working with our members and partners as we launch new endeavors that will make a difference.”