For many, travel and tourism “tech” is increasingly a mind- boggling minefield – to be negotiated with extreme caution. Technologies of numerous kinds are constantly being conceived or invented, evolving, combining, but in reality, they’re all making business a whole lot more ef cient and helping the travellers’ voyage be much more agreeable and hassle-free.

In the next pages, we demystify some of the latest trends and applications for what is of course not really a four-letter word after all. Some of the industry’s top brains, such as Avvio Co- founder & CEO Frank Reeves, Ctrip Destination Marketing CEO Jenna Qian, HotelPlanner.com CEO Tim Hentschel, and tech expert David Esseryk join us in the next pages with input that will no doubt be invaluable in assisting in your decision- making process.