Christophe Prieu is Sales & Marketing Director at Mövenpick Marrakech, which along with Palais des Congrès, is playing host to September’s Pure Marrakech exhibition. We asked him how important the event is to the business.

Pure Life is one of the most important travel shows worldwide, and we are very honoured to welcome it at Mövenpick Marrakech and Palais des Congrès. More than 1,200 travel professionals from all over the world gather to celebrate experiential travel.

What are the advantages of having a single interface (hotel and convention centre) from a show organiser perspective?

As the hotel and the congress centre are linked and managed by Mövenpick, it offers our clients the ability to have an individual spokesperson. Smoother logistics in event organisation is the key to a successful event.

What is your message to travel agents attending Pure Marrakech who have wealthy clients?

Experiential travel in Marrakech is all about Berber and Arab culture, thousands years old history and genuine encounters with local communities.

Photo: Christophe Prieu, Sales & Marketing Director at Mövenpick Marrakech.