HOSPITALITY AND A.I.

AI WILL CHANGE THE HOSPITALITY INDUSTRY

In this edition of his regular report, David Esseryk takes a closer look at how Artificial Intelligence is starting to impact the industry, and what we can expect to see in the future.

THE TRULY SMART HOTEL

Over the last couple years, voice and text- based assistants in our pockets have pretty much become the part and parcel of our lives, and now, we’re at the point where we are comfortable with AI controlling our homes.

The “Intelligent hotel system” is where all the data channels are linked together just like human arteries and veins, forming a superlative, productive and high performance structure that resembles the future vision of the automated hotel system.

IoT enabled connections of motion sensors, room control and smart voice control are poised to change the way hotels function. Integration of IoT into intelligence- driven hotel operations will not only personalise the guest experience, but also impact the business model of the hotel industry in the near future.

DEMAND-SPECIFIC OPTIMISATION FOR PROFIT ENHANCEMENT
Due to seasonal changes and demand- centric nature of the hospitality industry, hotel and travel businesses are likely to adopt need-specific solutions that address the rush during holidays and other unpredictable events. Hotels can bene t greatly from this once they can capture, understand and predict the future market demand patterns in a smart manner. Hoteliers can forecast the ups and downs in demands with shifts in seasons and traveller choices and design the action plan that helps optimize their service offerings, pricing standards, and even brand marketing. In an industry that is as dynamic as enthusiastic travellers, being able to forecast with Big Data and Machine Learning often results in an increase in pro t, competitive advantage and number of customers.

The demand-specific predictability and property optimization achieved through machine intelligence are built on seasonal choices, current trends, local events, hotel history and various cultural attributes. Using a reliable and robust forecast system, hotels can schedule hotel room remodelling, maintenance/renovation work without disturbing the net profit outcome.

INCREASE IN CUSTOMER ACQUISITION, RETENTION, AND LOYALTY WITH ARTIFICIAL INTELLIGENCE IN HOTELS

Call it the biggest revolution or a challenge for opportunist hotel brands – the inspiration behind mass personalisation of travellers’ choices springs from the archaic system for search and booking which disappoints modern-day travellers since it is rife with a confusing array of undesirable, ordinaryoptions.

The new range of apps now leverages AI interface engines to discriminate different travellers’ profiles to design services that best match their expectations. We’ll look more closely at this in the next edition!