DO THE LOOP

Interview – Astrid Oberhummer, owner and CEO – Lobster Experience GmbH and loop GmbH, organisers of the loop luxury fairs

The loop luxury fair is now in its sixth year in Frankfurt, and this November loop runs for its second round in Tirol. Dedicated to the luxury tourism industry, the fairs provide a unique platform to generate high quality business, enhance one’s network, join a powerful community and drive new trends. We asked Astrid Oberhummer to tell us more about the event.

To reach the high level of quality, the concept of loop is designed in a special way. There are only up to 100 international suppliers meeting with 130+ selected VIP buyers from the German speaking market for a period of three days. Every participant will have up to 62 meetings during these days. The meetings are reminiscent of a speed dating format, 15 minutes each. After each meeting, the buyers move to the next exhibitor according to the schedule. The two evening events provide perfect networking opportunities while enjoying a fantastic entertainment programme with lots of great food and surprise acts.

What can buyers & suppliers expect?

Buyers will be presented the full range of luxury products due to the international line-up. We gather unique, privately owned hotels besides the well-known, prestigious hotel brands as well as selected lifestyle exhibitors. The Chedi Muscat, Bulgari Resort & Residences Dubai, Velaa Private Island, Borgo Egnazia, Bürgenstock Hotels and many others trust in loop. As our buyers have to be all-rounders to meet the requirements of their clients, we strive to offer them a diverse line-up in each loop edition.

However, the suppliers get in touch with the top buyers from our market place. They are all dedicated to luxury with a signi cant turnover in this niche segment. Intensive bonding between those two groups is the overall goal of loop.

What are the plans for future loop luxury fair events?

The brand is growing rapidly at the moment. Already, loop is no longer held exclusively at its home base in Frankfurt am Main/Germany, we celebrated a successful entree in Tyrol/ Austria last November. Due to the high demand, there will be a third loop in Prague, in 2019, to cater for the fast emerging Central and Eastern European markets.


Photos: Astrid Oberhummer, Owner & CEO,Lobster Experience GmbH and loop GmbH