According to Ctrip, 2017 marked the beginning of popularisation of customised travel in China, with Chinese travellers willing to spend money on gaining unique local experiences.

The first report on Chinese visitors to Europe’s customised travel patterns were jointly released by Ctrip’s Customised Travel and China Outbound Tourism Research Institute (COTRI) during a summit in Budapest, Hungary.

Customised travel is becoming a new form of outbound tourism for Chinese travellers especially given the large number of middle to high-end customers and increase in spending power. Since the launch in January 2016, Ctrip Customised Travel has seen increased user demand up to 120,000 per month.

The report, entitled “Customised Travels of Chinese Visitors to Europe”, indicated that Chinese customised travel market in 2017 is universal, young and growing fast. Some 40% of customised travel is for outbound travel plans, among which Europe accounts for 10%.

From Ctrip’s travel data, 2017 saw more than six million Chinese making their first entry to Europe. The data revealed that 9.3% of Chinese travellers chose Europe as their outbound destination, making it the second most popular continent for Chinese travellers. Females travel more than males and 23% of total outbound tourists to Europe are aged 50 and over.

The top five European countries for customised travel are the UK, Italy, France, Russia and Greece.

Photos: Chinese tourists in Rome.