ITB Asia sees record number of new exhibitors for its 11th show in Singapore
WE ARE HUGELY GRATEFUL FOR THE ONGOING SUPPORT AND COMMITMENT FROM OUR MANY EXHIBITORS
ITB Asia, “Asia’s Leading Travel Trade Show” is exceeding expectations on exhibitor numbers, recording a 20.8% increase in new exhibitors signing up for the show year on year. This comes after the major success of last year’s 10th anniversary show which saw record-breaking numbers with 113 countries exhibiting at the event.
ITB Asia 2018 will take place at the Sands Expo and Convention Centre, Marina Bay Sands, from 17 – 19 October 2018.
ITB Asia 2018 has seen a surge in exhibitor demand from National Tourism Organisations (NTO), Regional Tourism Organisations (RTO), hotels and travel and technology sectors. Such impressive growth has called for the necessary expansion of the show space to cater for these new exhibitors. The show welcomes new NTO exhibitors from Abu Dhabi, Botswana, Croatia, Mauritius and Papua New Guinea and as well as new RTO exhibitors such as Fukuoka, Kansai, Lviv, Marianas and Rovaniemi. In a bid to strengthen the show’s focus on travel technology, key travel and technology exhibitors including the likes of Klook, Sabre and TripCreator are set to feature during ITB Asia 2018 as well.
According to the ITB World Travel Trends Report by IPK, Asia continues to be a major growth region for the travel and tourism industry worldwide. Whilst worldwide outbound trips grew by 3.9% in 2017, Asia is leading this growth gure by a staggering 11%. Outbound visitor growth is expected to increase by 4 – 5% over the next year, led primarily by US and Asian travellers.
A 13.8% surge in European presence y/y is, say the organisers, attributable to ITB Asia’s pole position as a key platform for the travel and tourism industry in Asia, during which European exhibitors can best capture the growing Asia outbound travel and tourism market.
“We are hugely grateful for the ongoing support and commitment from our many exhibitors, who are crucial in driving the growth and success of ITB Asia. Each year we work hard to strengthen our leadership in the travel trade show industry and focus on growing ITB Asia’s success in the coming years” said Katrina Leung, Managing Director, Messe Berlin (Singapore), organiser of ITB Asia.
NEW BESPOKE SHOW DAILY BY CLEVERDIS
Following on the ongoing success of ITB Berlin News, and the launch this year of ITB China News, Cleverdis (publishers of the Hotel & Tourism SMARTreport) are henceforth partnering with ITB Asia to produce the offcial show daily, entitled simply ITB Asia News.
Photos: ITB Asia 2017