Traditionally known for applications in retail, sport and public signage, Samsung now brings brilliant, eye-catching LED screens to the hospitality market

Adding vivid colours, brilliant luminosity and breath-taking contrast, LED screens are unequalled when it comes to overall display performance in retail or public display environments.

Already known a number of years ago for their use at major sporting events and concerts, LED screens took moving images up to massive scale with brilliance and verve, and in these fields, their application continues to evolve. In more recent years, LED has been used in outdoor roadside advertising, due to its unmatched brightness, even in daylight conditions. It has also gone mainstream in the retail market, where the eye of the passerby is drawn to images of glamourous models sporting the latest fashions. Casino operators noted the efficacy of such images to attract attention, and on the floor space of most casinos, one can find LED screens scattered here and there, highlighting the top attractions when it comes to “one-armed bandits” and other game machines.

So, what about hospitality? The hospitality market has tended to utilise more classic TFT (thin film transistor) LCD screens in lobby areas, through facility of distribution and through habit of installation by hospitality integrators. Consequently, this places LED in the category of “key differentiator” for those considering ways to set their property apart from the crowd. Samsung Display Solutions currently have three different ranges of indoor LED modules that can easily be used in signage installations in hotel lobbies or other common spaces: IF, IPS and IPE.

With more businesses turning to LED display for an enhanced customer experience, Samsung’s fine pixel pitch IF Series displays offer an ideal combination of superior picture quality and intuitive usability. The IF Series combines Samsung’s leading video processing technologies with High Dynamic Range (HDR) picture refinement to add clarity and sophistication to featured content – all within a compact, easy-to-maintain design. In turn, indoor users can deliver more realistic and memorable content without incurring additional costs or added burden.