Kenya is shining a very positive light on the future of the nation’s tourism offering.
Kenya’s Tourism Minister, Najib Balala, has reassured travel agents of Kenya’s resilience and vibrancy: “Kenya is ready for business, with improved infrastructure, investment opportunities, incentives and support programmes, and above all the warmth of the Kenyan people.”
The Minister underlined the fact that Kenya grew stronger in 2017 as a destination brand following the endorsement it received through global accolades: “The World Travel Awards declared Kenya the world’s best safari destination. Kenya’s tourism sector recorded a double-digit rise in earnings in 2017, recording approximately €962 million in tourism revenues. This denotes a 20.3% growth compared to 2016. The strong growth in tourism receipts was underpinned by a 9.8% growth in total international arrivals into Kenya to nearly 1.5 million. Most of Kenya’s source markets recorded impressive growth in 2017.”
THE OPENING UP OF NEW PROPERTIES AND THE ENTRANCE OF MORE INTERNATIONAL BRANDS HAS EXPANDED KENYA’S CAPACITY.
The launch of the Mombasa- Nairobi Standard Gauge Railway coupled with increased air connectivity has improved access to attractions. Furthermore, the opening up of new properties and the entrance of more international brands has expanded Kenya’s capacity. “It is important to let the world know that a Kenyan safari does not happen only during the wildebeest migration into Maasai Mara; it’s an all-year experience”, concluded the Minister.
Photo: Najib Balala – Kenya’s Tourism Minister