2017 was a remarkable year for Sharjah’s tourism sector, with Europe visitors staying at Sharjah’s hotels up 36.1% over 2016.

Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority says the emirate has a number of differentiation factors as a destination: “Sharjah is very different to the other emirates in the fact that it offers something for everyone while retaining its own very charming cultural identity and Islamic heritage. Tourists can enjoy authentic Arabian ambience, which is usually rare to find in some of the Gulf region’s ultra-modern cities.”

• Crowned the Islamic Culture Capital of 1998, the Capital of Arab Tourism for 2014, and Capital of Arab Tourism 2015, the Emirate is a treasure house of learning, art, and craftsmanship.

• “Visitors to the Emirate are enthralled by the magnificent facets of Arabic lifestyle, heritage, and art through its museums, heritage sites and mosques”, adds Al Midfa. “Sharjah’s attractions include festivals and events that emphasise the Emirate’s dedication to the encouragement of education and heritage; cultural festivals such as Sharjah Heritage Days, which coincides with UNESCO’s celebrations of the Heritage International Day in April.”

• The Tourism Development Authority Chairman says the European market has always been fond of Sharjah, thanks to the emirate’s unique offering of sun, sand and authentic culture: “A visit to the Emirate is your best opportunity to catch a break from the daily hustle and bustle of city life and to revel in the tranquility of old-world charm and natural beauty”.

Photo: Khalid Jasim Al Midfa – Chairman of Sharjah Commerce and Tourism Development Authority