ACCORHOTELS’ AMBITIOUS PLAN FOR MEA

Exclusive interview: Sami Nasser Chief Operations Officer – overseeing the luxury portfolio for AccorHotels Middle East

Sami Nasser is Chief Operations Officer (COO), overseeing the luxury portfolio for AccorHotels within the Middle East as well as existing Fairmont, Raffles and Swissôtel properties in Africa and Indian Ocean (Seychelles). The Luxury Brands comprise of Raffles, Fairmont, Sofitel, Sofitel Legend, SO/, Pullman, Swissôtel, MGallery, 25hours Hotels and Grand Mercure. We asked Mr Nasser “what’s new”.

THE KEY PRIORITIES FOR THE YEAR INCLUDE ENSURING THE SUCCESSFUL OPENING OF SEVERAL HOTEL PROJECTS IN THE PIPELINE

There are a number of exciting firsts for the region with the signing of So/, MGallery and 25hours Hotel Dubai One Central, set to open by 2020. In addition to this, the first Swissôtel in the UAE opened in February and joins two other operational Swissôtel properties in the Middle East.

The recent openings this year include Fairmont Amman, Jordan a flagship property and our first luxury property in the country, the opening of Swissôtel Al Ghurair & Swissôtel Living consisting of 428 rooms and 192 apartments. Looking forward, Fairmont Riyadh Business Gate, a 304 key property, Fairmont Abu Dhabi Marina Resort & Residences with 563 keys and 249 branded residences situated in the prime precinct of Abu Dhabi Breakwater, are all scheduled to open within the course of this year. A total of 2,287 rooms and 441 branded residences will join our luxe portfolio, adding to our current portfolio of over 18,000 rooms in operation across our luxury and upscale brands.

Are there any interesting promotions you can tell us about?

AccorHotels luxury portfolio has an array of exciting offers which will appeal to couples, families as well as the individual traveller. Pullman Deira City Centre offers a stay with adventure, adding indoor skydiving or a trip to Ski Dubai as part of the experience; Fairmont The Palm’s summer offer is focused on wellness adding access to fitness classes, meditation workshops appealing to those looking for an active and health conscious stay.

What is the roadmap for AccorHotels luxury brands for coming years?

AccorHotels established an operational framework with dedicated resources and specific brand strategies to ensure differentiation amongst its brands and the competition. This business within a business model includes experienced brand leaders, accomplished Talent & Culture professionals and luxury focused regional teams.

AccorHotels established an operational framework with dedicated resources and specific brand strategies to ensure differentiation amongst its brands and the competition. This business within a business model includes experienced brand leaders, accomplished Talent & Culture professionals and luxury focused regional teams.

The key priorities for the year include ensuring the successful opening of several hotel projects in the pipeline. But not only that… our Talent & Culture team is preparing for an exciting rollout of a dedicated strategic leadership programme for women, aiming to facilitate the mindset and capability of our female leaders to drive for and achieve senior leadership roles. It allows for positive exchange and networking while supporting the development of self-leadership, the leadership of others and leading the business. It’s an excellent opportunity for us as a company to show our proactive support of gender equality in the workplace.


Photo: Sami Nasser – COO Middle East, AccorHotels luxury portfolio