PROVENCE UNDER THE SPOTLIGHT

The world spotlight turns to tourism in Provence in March 2019.

Provence and Marseille will receive, in March 2019, “Rendez-Vous en France”, one of the world’s most prestigious tourism gatherings.

Organised by Atout France, “Rendez-Vous en-France” is the most coveted meeting of all tourist destinations as it brings together almost 1,000 tour operators from around the world as well as numerous journalists from the world press.

Each year, French destinations compete for this major event of tourism promotion. And for several months, all the actors of the territory joined together to defend the candidacy of Provence and Marseille to host the 2019 edition. This application, jointly carried out by the Provence – Alpes-Côte d’Azur Regional Tourism Committee, Provence Tourisme and the Tourism and Congress Office of Marseille is also a collective grouped around the brand of destination “PROVENCE – ENJOY THE UNEXPECTED”, launched in 2017 to conquer the international tourist market.

After examining all the candidatures, Christian Mantei, director of Atout France, announced on 27 March that Marseille and Provence had won the organisation of “Rendez-Vous en France” 2019, this announcement coming to reward the work of a collective and structured application for the development of the tourist economy in the region.

In addition to direct benefits for the tourism economy during the event in March 2019, “Rendez-Vous en France” will give tourism professionals in Provence the opportunity to promote their products and develop business during pre-programmed business meetings.

Many fam tours will also be organised for tour operators, including to the French Riviera and the Alps, so that all tourism resources in the region can demonstrate their values and diversity.