Japan has invited 30 “powerful influencers” from 20 countries and regions in a bid to receive 40 million inbound tourists in 2020…

The Japan National Tourism Organisation (JNTO) carried out the project to showcase the charms of tourism resources in each region of Japan, inviting 30 powerful influencers (bloggers) from 20 foreign countries and regions to visit various parts of the country in March 2018 with the aim of introducing abroad sightseeing resources in each region. As for selecting the places to be visited by influencers, JNTO made every effort to showcase and raise the profile of Japan’s charms in each region by including “instagrammable” (photogenic) spots and hands-on programs unique to Japan in addition to tourist spots that are already highly recognised abroad.

– Invitation period: One week for each course
– Number of people invited: 30 people in total
– Countries and regions involved in the project: South Korea, Mainland China, TaiwanHong KongThailandSingaporeMalaysiaIndonesiathe PhilippinesVietnamIndiaAustraliathe United StatesCanadaBritainFranceGermanyItalyRussiaSpain

– Period: March 5-9, 2018  *(4) February 26-March 2, *(6) March 12-17
(1) Hokkaido/Tohoku Course (Hokkaido, Akita Pref., Iwate Pref., Yamagata Pref.)
Participating influencers from ThailandTaiwanAustraliathe Philippines

(2) Kanto/Koshinetsu Course (Tokyo, Yamanashi Pref., Nagano Pref., Gunma Pref., Tochigi Pref.)
Participating influencers from RussiaBritainthe United StatesIndiaSingapore

(3) Chubu/Hokuriku Course (Gifu Pref., Toyama Pref., Ishikawa Pref., Fukui Pref., Aichi Pref.)
Participating influencers from Vietnamthe United States, Mainland China, MalaysiaTaiwan

*(4) Kansai Course (Osaka Pref., Nara Pref., Kyoto Pref.)
Participating influencers from South KoreaIndonesiaAustralia

(5) Chugoku/Shikoku Course (Shimane Pref., Okayama Pref., Tokushima Pref., Kagawa Pref., Ehime Pref.)
Participating influencers from SingaporeFranceGermanyItalySpain

*(6) Kyushu/Hokkaido Course (Kagoshima Pref., Kumamoto Pref., Kushiro City in Hokkaido)
Participating influencers from Hong Kong

– Common SNS hashtags: #undiscoveredjapan, #enjoymyjapan, #visitjapanjp
Please note that the following URLs also contain some photographs and articles that are not related to the above-mentioned project. The photographs and articles listed through the project contain all of the above-mentioned hashtags.