Same Signature – New Ambitions

The Signature Travel Network adds new hotels and points of sale

The Signature Travel Network continues to re-invent itself, developing new programmes and tools to make its members more effective and more relevant to consumers and travel partners. We asked the “member-owned” network’s Executive Vice President, Ignacio Maza to tell us more.


This year, we welcomed 11 new leading travel sellers to our network, including Adelman Vacations and Hess Travel in the USA, as well as the Magellan Travel Group in Australia. Signature now generates over US$7bn in travel sales, and has over 7,000 consultants worldwide. We added over 100 new hotels, destination specialists, tour operators, cruise lines and tourism offices to our portfolio of preferred partners, as well as the industry’s first preferred supplier agreement with TCS World Travel. We expanded our database to over 4.5 million names and launched new consumer benefits. We continue to invest in technology, ensuring consultants have access to turnkey, highly customised marketing and client relationship management tools to better serve travellers.

What do you see as being the key trends in luxury travel as we enter 2018?

Consumers are looking for new horizons, so we are seeing more inquiries for far-flung destinations. We are increasing sales for multi-generation/family travel, celebrationrelated travel, active/adventure travel, as well as solo travel. Overall, travellers are seeking once-in-a-lifetime experiences, expert advice, access to special venues and personalities, unique itineraries, meaning, fulfilment, and a sense of wonder in their travels. Expectations are high, but we are confident that we can deliver results.

Photo: Ignacio Maza Executive Vice President, The Signature Travel Network